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Bravo Chef to Launch Fragrance

The new scent was inspired by Chef Roble's favorite dishes.

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By: Jamie Matusow

Editor-in-Chief

The star of Bravo’s Chef Roblé and Co. has partnered with Brands with Purpose to launch a women’s fragrance – CLIQUE by Roblé. Chef Roblé Ali says the scent is inspired by a combination of his favorite dishes.

The fragrance is expected to launch Spring 2014 – but several preview notes, including Sparkling Cocktail” and “French Toast Crunch Dessert” will be displayed, and tasted, during beautypress Spotlight Day on September 18th, 2013.

Roble says it will be “irresistible,” and will contain “several of my favorite signature courses and dishes, translated in collaboration by one of the world’s top perfumers.”

Roble also explained: “As a chef, it seemed a natural fit for me to partner with a top perfumer. So much about food and taste is actually scent. I’d say 80-percent. I find the idea of exploring the synergy between capturing the aroma of some of my favorite dishes by creating the first ‘Fragrance Recipe’ intriguing.”

So – what will be bottle look like?

Brands With Purpose partnered with the POWERSHOVEL design team, to create a custom bottle as “delectable as one of Roble’s edible creations.” The bottle will have sleek, clean lines, as well as a transparent cap – adorned with “golden bling.”

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